The SleepCo Group was formed by Waterland in March 2022 with the acquisition of established German bed brands RUF|Betten and Bruno. Subsequently, LS Bedding from Belgium was added to the portfolio two months after the platform's establishment. Today, the SleepCo Group stands as a established player in the premium bed sector, boasting a portfolio comprising five premium brands:




At the heart of the SleepCo Group lies a commitment to nurturing distinct brand identities, each synonymous with excellence in product quality, relentless innovation, and attention to detail in production and quality. Operating as a House of Premium Sleep brands, the Group strategically focuses on consolidating its presence across Europe, fostering organic growth, and improving sustainability across all facets of its operations.