The SleepCo Group is owned by affiliated investment funds which are advised and managed by Waterland or its affiliates.

As one of the leading independent private equity firms, Waterland supports successful companies with a buy-and-build growth strategy in fragmented and growing markets.

Whilst the management team is firmly in control of running the business, Waterland provides hands-on support with acquisitions, financing, organization development, and other projects such as commercial excellence. The Waterland team, often supported by external resource, is working alongside the management team to build market-leading companies. With explicit focus on reduction of the carbon footprint, talent retention, and high customer satisfaction.